Tips on How to Sell Luxury Items Online

1. Use personalization to drive incremental sales In its Global Powers of Luxury Goods research, Deloitte noted that the rise of eCommerce and the availability of digital channels accessible to luxury brands were creating a consumer need for both large-scale and high-quality personalized content. Nowadays, consumers want to be treated as individuals, and this need is intensified when […]

LUXURY MARKETING TRENDS FOR 2022

Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also on their actions. It’s not just about the end product, but also the way it is brought to […]

Effective Marketing and Advertising Strategies for the Fashion Industry

Marketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and engagement are everything, the right marketing, and advertising strategy can be catalytic. Finding Marketing Success in Fashion Fashion is a bit of a unique industry in that the product is almost entirely […]