LUXURY BRANDS LOOK BACK TO GET AHEAD

After an era of streamlined logos and nearly constant drops of Instagrammable merchandise, European fashion houses are reasserting brand signatures from their pasts to signal lasting value in an uncertain market. Valentino isn’t what you’d consider a “logo-driven” brand: creative director Pierpaolo Piccioli has won visibility not with a monogrammed print, but with runway collections […]

HOW COVID-19 IS CATALYSING A NEW ERA OF LUXURY

A potent combination of long-term industry forces and pandemic-induced shocks have forced changes the industry had been anticipating for some time. How will luxury catch up now that years’ worth of transformation happened only in a matter of months? GUCCI At the beginning of 2020, the luxury industry was at the precipice of a seismic […]

DIGITAL MARKETING FOR LUXURY BRANDS – IS YOUR STRATEGY WORKING?

  Sophistication, opulence, timeless: these words are the cornerstones of luxury brands. But how, in fact, does a brand remain timeless in the digital age? It evolves its marketing strategy to meet the changing emotional and physical landscape of its consumers, and it uses modern technology to conquer new platforms and expand brand narrative along […]

VIRGIL ABLOH IS REDEFINING CREATIVE DIRECTOR

In a historic move for the nearly 170-year-old brand, Louis Vuitton announced that Off-White designer Virgil Abloh will take the role of artistic director of menswear, becoming the first African American man to hold the position at any French fashion house. The transition is the latest in a series of leadership shakeups at top luxury brands, […]

NOVEMBER 2015 IN DIGITAL FASHION & LUXURY

Hello, Sonakshi here. Innovations reporter, PSFK, released their ‘Future of retail’ report this month, containing the usual mix of future trends and hair-brained concepts from left-field creatives. There can be a tendency to show off whizzy features first, and actual, practical usefulness second…  so the real clever stuff stands out when the customer’s put first […]