How to Apply for Paris Fashion Week: A Step-by-Step Guide

Paris Fashion Week is the pinnacle of global fashion. Held biannually in the fashion capital of the world, it showcases top-tier designers and emerging talents alike. If you’re wondering how to apply for Paris Fashion Week, this guide breaks down the process step-by-step to help you prepare your application, understand the criteria, and increase your chances of being accepted.

Step 1: Understand the Paris Fashion Week Categories

Before applying, you need to understand which category your brand fits into. Paris Fashion Week is organized by the Fédération de la Haute Couture et de la Mode (FHCM) and includes the following categories:

• Haute Couture
• Women’s Ready-to-Wear (Prêt-à-Porter)
• Men’s Ready-to-Wear
• Accessories and Emerging Designers (SPHERE)

Each has different requirements and timelines, so make sure you apply to the correct segment.

Step 2: Meet the Eligibility Criteria

The FHCM has strict eligibility criteria. Your brand should typically meet the following:

• Have a registered fashion business or brand.
• Be operational for at least two years.
• Present seasonal collections (Spring/Summer and Fall/Winter).
• Demonstrate a strong creative identity.
• Show prior press coverage or participation in other fashion weeks (optional but helpful).

For Haute Couture, you must be invited as a guest member or have official accreditation from FHCM, which involves far stricter rules.

Step 3: Prepare a Professional Portfolio

A compelling designer portfolio is critical when applying. It should include:

• High-quality images from your recent collections
• Brand story and mission
• Lookbooks and campaign visuals
• Press features or media kits
• Designer biography
• Previous runway or showroom experiences

Ensure everything is cohesive, minimal, and high-fashion in presentation. If you’re applying as an emerging designer, make your creative voice and uniqueness stand out.

Step 4: Submit an Application to FHCM

To officially apply for Paris Fashion Week:

1. Visit the FHCM official website
2. Navigate to the “Apply for Calendar” section (usually available 4–6 months before the shows).
3. Fill out the application form for the relevant fashion week (Women’s or Men’s RTW).
4. Submit required documents (portfolio, company profile, past show details, etc.)
5. Pay any associated fees (if applicable for showroom space or SPHERE participation).

Applications are reviewed by the FHCM selection committee, which includes fashion editors, industry professionals, and FHCM members.

Step 5: Consider Alternative Entry via SPHERE or Showrooms

If you’re a new or emerging designer, consider applying for:

💠 SPHERE: Paris Fashion Week’s Emerging Talent Initiative

SPHERE is FHCM’s official showroom for new designers. It gives selected brands exposure during PFW and access to international buyers and media.

💠 Trade Showrooms and Agencies

You can also showcase at parallel fashion trade shows like Tranoï, Première Classe, or Who’s Next. Many designers use these platforms to build recognition before moving to the main schedule.

Step 6: Promote Your Participation

Your brand will be listed in the official Paris Fashion Week calendar if accepted. Maximize this opportunity by:

• Sending press releases
• Collaborating with PR agencies
• Partnering with stylists and influencers
• Creating behind-the-scenes content
• Hosting a virtual or physical runway show

Strong promotion can lead to media coverage, buyer interest, and future sponsorships.

Always check FHCM’s official site for updated timelines.